Creative Direction + Design


A one-stop platform for life with cancer

Alula is a direct-to-consumer marketplace and telehealth company for cancer patients ~ with over 150+ SKUs, alongside a patient profile, registry and calendar. I joined as the fifth employee and first design hire. I was the Head of Design, leading all design efforts including a full rebrand and company launch.

Visual Identity, Creative Direction, Product, Packaging
Photography: Emmysu, Styling: CJ Lancione


A vitamins and supplements routine, personalized for you

Care/of is a direct-to-consumer personalized vitamins and supplements company. I joined as the third employee and first design hire. During my time there as Creative Lead, I was involved in every step of the design process across four major product launches, including the company launch in 2016. We were one of the first in the DTC space to incorporate a quiz-based recommendation engine.

Creative Direction, Product, Mobile App, Packaging
Designers: Sarah Ryder, Lian Fumerton-Liu, Courtney Ewan
Art Direction: Sarah Kissell, Photography: Lauren Coleman, Styling: Alex Brannian

Chasing Sunshine
Coming Soon

A new beginning for Chasing Sunshine

Chasing Sunshine is an online publication that captures honest, raw, and inspiring stories of women from diverse backgrounds and lifestyles. More details to come.
Visual Identity, Creative Direction, Website Design


A new way to track and measure your health

Base is a new type of subscription health company, offering at-home lab testing and in-app tracking. We helped them launch the brand and product during the pandemic. I led the website design for this project, working alongside two art directors and the in-house content team.

Website Design, App Design
Art Direction: Pam Batstone, Leila Bartholet
Agency: Human NYC